Melon (online music service)

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Melon (Hangul: ??; RR: Mellon) is a South Korean online music store and music streaming service introduced in November 2004, and developed by SK Telecom. LOEN Entertainment (now Kakao M) became the company-in-charge of the service in 2009.

Video Melon (online music service)

Background

Melon is South Korea's largest music subscription service, with over 28 million subscribers. Users can stream, download music, and create their own custom ringtones.

The name Melon is an acronym of the phrase melody on.

Maps Melon (online music service)

MelOn Player

The program to download and install the Melon service is available.

The MelOn Player offers features such as providing language and images on songs or albums, SNS sharing, music listening, music video playback and download, mobile phone music transfer, and iTunes integration.

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Mobile availability

Melon is currently available on iOS and Android.

The Melon mobile application allows unlimited streaming and limited downloads available and albums to share with friends and can recommend services.

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Recognitions and awards

Melon has garnered recognitions, for example:

• It became one of "Korea's Best 25 Apps" in the 2011 App Awards Korea.
• Recognized at the 2012 Trusted Brand Awards
• It won the "Grand Prize for Digital Contents" in the 2012 Korean Digital Management Innovation Awards.
• Recognized in the 2012 Korea Brand Power Index
• Ilgan Sports ranked MelOn as the 3rd most influential entity in the K-pop industry in a November 2013 poll in celebration of its 44th anniversary.

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International operations

In 2010, Melon was launched by SK Telecom in Indonesia, in partnership with Telkom Indonesia. In 2016, Telkom Indonesia bought all the stake formerly owned by SK Telecom, followinng the SK Telecom's divestment from all MelOn businesses, thus made MelOn Indonesia become Indonesian company.

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Promotions

Commercial Films

In 2009, actress Kang So-ra endorsed Melon through CFs. Boom Boom Pow by The Black Eyed Peas was used as BGM.

Madonna by Secret was used as BGM in 2010.

In 2013, Melon used the song White Lies by Max Frost as BGM.

Music Programs on TV

Melon is the main sponsor of the following music-related shows:

• Inkigayo (SBS, October 2010 - December 2016, re-sponsored since February 2017. Previously known as Popular Song and The Music Trend.)
• Show! Music Core (MBC, August 2014 - March 2018)
• Show Champion (MBC Music, January 2013 - May 2018)
• You Hee-yeol's Sketchbook (KBS 2TV)
• Immortal Songs: Singing the Legend (KBS 2TV)
• K-pop Star (SBS, all six seasons from 2011 - 2017)
• Tribe of Hip Hop (JTBC)
• King of Mask Singer (MBC, since June 2017)
• MIXNINE (JTBC) (2017 - 2018)

Melon Music Awards

Also in 2009, LOEN Entertainment launched the Melon Music Awards (MMA), an award-giving body dedicated to calculating digital sales and online votes to judge winners.

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Melon Ticket

Melon ticket is a ticket booking service operated by Melon (released April, 2016).

It was sale exclusive, tickets of Xia(Kim Junsu)'s show, and so on.

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Achievements

Songs with the most weeks at number one

8 weeks

• YB - "It Must Have Been Love" (2005)
• Kim Jong-kook - "Lovely" (2005)
• Big Bang - "Last Farewell" (2007)
• Girls' Generation - "Gee" (2009)

7 weeks

• Ivy - "If You're Gonna Be Like This" (2007)
• Wonder Girls - "Tell Me" (2007)
• Big Bang - "Haru Haru" (2008)
• Soyou & Junggigo - "Some" (2014)

6 weeks

• SG Wannabe - "Crime and Punishment" (2005)
• Buzz - "Love From a Real Heart" (2005)
• Gavy NJ Project Group - "Love All" (2006)
• Yangpa - "Love... What Is It?" (2007)
• F.T. Island - "Love Sick" (2007)
• Big Bang - "Lies" (2007)
• Wonder Girls - "Nobody" (2008)
• Baek Ji-young - "Like Being Hit By a Bullet" (2008)
• IU - "You & I" (2011)
• PSY - "Gangnam Style" (2012)
• Ailee - "I Will Go to You Like the First Snow" (2017)
• iKON - Love Scenario (2018)

Artists with most weeks at number one

Artists with most number one songs

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See also

• SK Telecom
• LOEN Entertainment
• Apple Music
• Tidal (service)
• ITunes

Notes

References

External links

• Official website (in Korean)
• Melon on Facebook
• Melon on Twitter
• Melon's channel on YouTube

Source of the article : Wikipedia