Melon (Hangul: ??; RR: Mellon) is a South Korean online music store.
Video Melon (online music service)
History and information
Introduced in November 2004, Melon was developed by SK Telecom. In 2009, LOEN Entertainment (now kakao M) (owned by SKT by the time being, now owned by Kakao) became the company-in-charge of Melon.
Melon allows users to download or stream music over the internet, such as on mobile phones. The music can be played on mobile phones, digital audio players, portable media players and digital cameras. Users can also create their own ring tones.
The name Melon is actually an acronym of the phrase melody on.
As of October 2017, Melon's latest version is the Melon 4.5.
Maps Melon (online music service)
MelOn Player
The program to download and install the Melon service is available.
Users can enjoy features such as language and images on the desired song or album, SNS sharing, music listening, music video playback and download, mobile phone music transfer, and iTunes integration.
Mobile availability
Melon is currently available on iOS and Android.
The Melon mobile application allows unlimited streaming and limited downloads available and albums to share with friends and can recommend services.
Recognitions and awards
Melon has garnered recognitions, for example:
- It became one of "Korea's Best 25 Apps" in the 2011 App Awards Korea.
- Recognized at the 2012 Trusted Brand Awards
- It won the "Grand Prize for Digital Contents" in the 2012 Korean Digital Management Innovation Awards.
- Recognized in the 2012 Korea Brand Power Index
- Ilgan Sports ranked MelOn as the 3rd most influential entity in the K-pop industry in a November 2013 poll in celebration of its 44th anniversary.
International operations
In 2010, Melon was launched by SK Telecom in Indonesia, in partnership with Telkom Indonesia. In 2016, Telkom Indonesia bought all the stake formerly owned by SK Telecom, followinng the SK Telecom's divestment from all MelOn businesses, thus made MelOn Indonesia become Indonesian company.
Promotions
Commercial Films
In 2009, actress Kang So-ra endorsed Melon through CFs. Boom Boom Pow by The Black Eyed Peas was used as BGM.
Madonna by Secret was used as BGM in 2010.
In 2013, Melon used the song White Lies by Max Frost as BGM.
Music Programs on TV
Melon is the main sponsor of the following music-related shows:
- Inkigayo (SBS, October 2010 - December 2016, re-sponsored since February 2017. Previously known as Popular Song and The Music Trend.)
- Show! Music Core (MBC, August 2014 - March 2018)
- Show Champion (MBC Music)
- You Hee-yeol's Sketchbook (KBS 2TV)
- Immortal Songs: Singing the Legend (KBS 2TV)
- K-pop Star (SBS, all six seasons from 2011 - 2017)
- Tribe of Hip Hop (JTBC)
- King of Mask Singer (MBC, since June 2017)
- MIXNINE (JTBC) (2017 - 2018)
Melon Music Awards
Also in 2009, LOEN Entertainment launched the Melon Music Awards (MMA), an award-giving body dedicated to calculating digital sales and online votes to judge winners.
Melon Ticket
Ticket booking service operated by Melon(release at April,2016).
It was sale exclusive, tickets of Xia(Kim Junsu)'s show, and so on.
Achievements
Songs with the most weeks at number one
8 weeks
- YB - "It Must Have Been Love" (2005)
- Kim Jong-kook - "Lovely" (2005)
- Big Bang - "Last Farewell" (2007)
- Girls' Generation - "Gee" (2009)
7 weeks
- Ivy - "If You're Gonna Be Like This" (2007)
- Wonder Girls - "Tell Me" (2007)
- Big Bang - "Haru Haru" (2008)
- Soyou & Junggigo - "Some" (2014)
6 weeks
- SG Wannabe - "Crime and Punishment" (2005)
- Buzz - "Love From a Real Heart" (2005)
- Gavy NJ Project Group - "Love All" (2006)
- Yangpa - "Love... What Is It?" (2007)
- F.T. Island - "Love Sick" (2007)
- Big Bang - "Lies" (2007)
- Wonder Girls - "Nobody" (2008)
- Baek Ji-young - "Like Being Hit By a Bullet" (2008)
- IU - "You & I" (2011)
- PSY - "Gangnam Style" (2012)
- Ailee - "I Will Go to You Like the First Snow" (2017)
- iKON - Love Scenario (2018)
Artists with most weeks at number one
Artists with most number one songs
See also
- SK Telecom
- LOEN Entertainment
- Apple Music
- Tidal (service)
- ITunes
References
External links
- Official website (in Korean)
- Melon on Facebook
- Melon on Twitter
- Melon's channel on YouTube
Source of the article : Wikipedia